The Nine-Step Framework
Methodology
One discipline. Two lenses. From biotech hardware to graduate degree programs, the same nine steps carry an idea from spark to distribution.
Two Lenses, One Framework
A methodology forged at the intersection of engineering and education.
The Semper Verum Product Development Methodology is a nine-step arc from ideation through distribution. This methodology was developed and refined across sectors from biotech and athletics to executive education. It is a single framework applied through two parallel lenses: physical product development and academic / educational product development.
This dual applicability is not a coincidence. It is precisely what happens when the former Executive Dean of Harvard's Graduate School of Education and the former Deputy Dean of Yale Engineering apply the same disciplined process to the things each has spent a career building hardware and curriculum platforms.
ONE FRAMEWORK
Nine steps that hold whether you are building a device or a degree.
The same disciplined arc from ideation to distribution, refined across biotech, athletics, and executive education, is now applied through two parallel lenses.
The Nine Steps
Select a step to compare lenses
Physical Product Lens
Ideation
Surface unmet needs and opportunity spaces from user research and market signals.
Academic Product Lens
Ideation
Identify learner needs, workforce gaps, and institutional priorities driving a new offering.
PROOF IN PRACTICE
Tested where the stakes are real: in labs, on fields, and in classrooms.
Every step of this methodology has been pressure-tested and implemented, with hardware shipped, curricula launched, programs accredited, and leaders formed.
Why This Works